Lululemon apologises for China event with actor beating Japanese drum on Great Wall (opens original article in a new tab)

Lululemon apologised and removed a marketing video after a controversy over a Japanese drum being presented as Chinese during an event on the Great Wall, sparking criticism over historical sensitivities.

• Lululemon apologised and removed a marketing video after controversy over a Japanese wadaiko drum being presented as Chinese during an event on the Great Wall.
• Experts and social media users criticised the video for misrepresenting the drum and hurting Chinese sensitivities related to historical trauma.
• The event, meant to celebrate Chinese culture, featured actor Zhu Yilong and the Fanxiang Drum Corp performing on the Great Wall.