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Is the ‘Singapore brand’ losing its shine in China’s food scene? (opens original article in a new tab)

TL;DR

Singaporean food brands in China face challenges as some retreat or struggle, while others like Vanda Room remain popular.

  • Celine Teo visits Singaporean restaurant Vanda Room in Beijing for comfort during homesickness.
  • Food Republic, a Singaporean food chain, closed its Beijing store after 25 years due to lease expiration.
  • Some Singaporean F&B brands face challenges in maintaining their presence in China's competitive market.

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