Hygiene brand Dettol faces PR crisis in China after ad aimed at critiquing misogyny backfires (opens original article in a new tab)

British hygiene brand Dettol faced backlash in China for an advertisement perceived as objectifying women, leading to an apology and removal of the commercial.

• Dettol's ad in China faced backlash for objectifying women and promoting harmful gender norms.
• The company issued an apology and removed the commercial after public outcry.
• Legal experts suggest the ad may have violated local laws and could face penalties.