China’s e-commerce platforms help unlock global markets for South Korean brands (opens original article in a new tab)

South Korean e-commerce companies are leveraging Chinese platforms to expand their global reach, with 11street and Musinsa partnering with JD Worldwide and Tmall Global respectively.

• South Korean e-commerce companies use Chinese platforms to access global markets.
• 11street opened a store on JD Worldwide, featuring 350 Korean brands.
• Chinese consumers make up a significant portion of South Korea's cross-border e-commerce market.