China missed the World Cup. Its brands didn’t (opens original article in a new tab)

Chinese technology company Lenovo is supporting the 2026 World Cup broadcast in North America, highlighting the continued global presence of Chinese firms despite geopolitical tensions, while China's national team failed to qualify for the event.

• Lenovo provides devices for FIFA's 2026 World Cup broadcast in North America
• Chinese tech companies remain active in global commercial ecosystems despite US-China tensions
• China's men's national team did not qualify for the 2026 World Cup