The Intelligence Revolution: Redefining Out-of-Home Media in Hong Kong (opens original article in a new tab)

MTR* advertising in Hong Kong is leveraging AI and real-time data to transform out-of-home media, introducing precision targeting solutions and expanding digital advertising at Hong Kong International Airport.

• MTR* advertising launches '25 Personas' targeting solutions using NielsenIQ data for precise audience segmentation.
• AI-powered audience measurement system at Tsim Sha Tsui station shows significant sales growth for campaigns like Wong To Yick and Vitasoy.
• JCDecaux Transport expands digital advertising at Hong Kong International Airport's Terminal 2, enhancing data-driven ad strategies.