Chinese shoppers prefer domestic brands, but not when it comes to these few categories (opens original article in a new tab)

Chinese shoppers favor domestic brands in most areas but prefer foreign brands in specific categories like chocolate, infant formula, and ketchup, with foreign companies adapting strategies to local markets.

• Chinese shoppers prefer domestic brands in most categories but opt for foreign brands in chocolate, infant formula, diapers, and instant noodles.
• Japanese brand Meiji gained 0.7 percentage points in market share for chocolate, while Lindt & Spruengli gained 0.6 percentage points in 2025.
• Heinz increased its market value in China by 31% year on year, repositioning ketchup as an ingredient for Chinese cooking.