Young farmers flock to new dating app seeking long-term connections (opens original article in a new tab)

A new rural dating app, Howdy, is gaining popularity in New Zealand with 1800 downloads and over 30,000 users, aiming to foster long-term connections through a unique matching process.

• Howdy, a new dating app for rural New Zealand, has 1800 downloads and over 30,000 users across the Tasman.
• The app targets users aged 18-45, with a focus on long-term connections rather than quick fixes.
• New Zealand Young Farmers partnered with Howdy, leading to 1.9 million social media impressions and planned events.