Country Life: Nuffield scholar see's bright future for natural fibre (opens original article in a new tab)

New Zealand wool farmers explore ways to enhance value through sustainability and market alignment, inspired by international practices.

• New Zealand sheep farmers face challenges in capturing value from their wool despite its sustainability
• Lisa Portas researched how wool businesses in the US, UK, and Europe achieve stronger returns through sustainability and data-driven approaches
• Portas suggests aligning existing farm data and accreditations with market demands to improve wool's competitiveness