Business lessons we can learn from Philippine cacao entrepreneurs Ken and Shiela Reyes-Lao (opens original article in a new tab)

Philippine cacao entrepreneurs Ken and Shiela Reyes-Lao built a business by collaborating with other chocolate makers, using technology to promote local craftsmanship and support the cacao industry ecosystem.

• Cacao Culture founders Ken and Shiela Reyes-Lao prioritize collaboration over competition in the Philippine chocolate industry
• During the pandemic, Cacao Culture sold products from other local chocolate makers on their Shopee store to support the broader ecosystem
• The company uses technology like Shopee to connect customers with Philippine cacao and promote local craftsmanship
• Cacao Culture views other chocolate makers as part of a movement to elevate Filipino chocolate rather than as competitors