Apple WWDC 2026 delivers powerful boost for developers (opens original article in a new tab)

Apple WWDC 2026 introduces new tools and policy changes to improve app discovery, marketing, and subscription management for developers on the App Store.

• Apple introduces 'Creative Assets' for richer app visuals in search results.
• New 'Personalized Collections' and 'App Notes' aim to match apps with relevant users.
• Expanded marketing tools include promotional placements and subscription management features.