'Purely sporting': FIFA denies drink breaks are ad-break goldmine (opens original article in a new tab)

FIFA president Gianni Infantino denied that hydration breaks at the World Cup are a commercial opportunity, stating they are purely for sporting reasons.

• FIFA president Gianni Infantino stated that hydration breaks at the World Cup are for sporting reasons only.
• FIFA denied that the drink breaks are intended to serve as ad-break opportunities.
• The decision to introduce hydration breaks was made by FIFA's governing body.