The masculinity lie being sold to millions (opens original article in a new tab)

A growing number of young men are being influenced by the 'looksmaxxing' movement, which promotes extreme methods to achieve physical perfection, raising concerns about mental health and safety.

• Young men as young as 10 are engaging with 'looksmaxxing' content on social media.
• The movement promotes extreme methods like injecting peptides and bone-smashing to alter appearance, despite medical risks.
• Influencers like 'Clavicular' promote the idea that physical attractiveness determines a man's worth and success.