The clever ways loyalty programmes are costing you (opens original article in a new tab)

Loyalty programmes in New Zealand collect consumer data for business insights, raising concerns about privacy and fair pricing, while offering personalized rewards.

• Nine out of 10 Kiwis use supermarket loyalty cards
• Loyalty programmes collect consumer data for business insights and dynamic pricing
• Consumers trade privacy for personalized offers and rewards
• Loyalty programmes may not always offer fair pricing in concentrated markets