Pop stars and pig’s blood: How Kiwi exporters are cracking the China market (opens original article in a new tab)

Kiwi exporter Rockit Global saw a significant sales boost in China after partnering with actor Wang Yibo, with increased foot traffic and e-commerce sales.

• Rockit Global's partnership with Chinese TV star Wang Yibo led to a 135 times increase in miniature apple sales in China.
• Foot traffic in China's Pagoda stores rose 62 percent and sales doubled after the campaign launch.
• Rockit's e-commerce sales increased three to five times compared to pre-campaign levels.