News24 | ‘Are we going to lose Tashas?’: Iran war left founder fearing the worst (opens original article in a new tab)

Tashas Group founder Natasha Sideris navigated business challenges during the Iran war, maintaining operations and expanding despite sales declines in some regions.

• Tashas Group founder Natasha Sideris faced a 30-40% sales drop during the Iran war in some Middle East locations
• Sideris emphasized the importance of grit, tenacity, and humanity in leadership during crises
• The group maintained strong consumer sentiment in the UAE despite regional challenges
• Tashas Group opened two new UAE stores and expanded to Greece after the crisis