Summer sales events kick off as inflation squeezes U.S. consumers (opens original article in a new tab)

Summer sales events begin with major discounts as U.S. consumers face inflation pressures, with retailers using AI tools to boost sales.

• Summer sales events start with major retailers offering discounts on electronics and essentials
• Inflation at 4.2% year over year pressures consumers to seek value
• Retailers use AI tools to display ads, increasing conversion rates