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Apple shares plunge after it hikes prices on iPads and laptops (opens original article in a new tab)

TL;DR

Apple shares fell sharply after the company raised prices on several products, including iPads and laptops, due to increased memory costs driven by the AI boom.

  • Apple raised prices on iPads, laptops, and Apple TV due to increased memory costs from AI demand
  • Apple shares dropped 6% following the price hikes, losing $250 billion in market value
  • Other tech companies like Microsoft also face memory price increases, with some console prices rising by up to $150

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