It’s ‘unavoidable’: Apple says it will be forced to raise prices due to the AI boom (opens original article in a new tab)

Apple says it will be forced to raise prices due to the AI boom as tech giants increase demand for memory chips, leading to higher component costs that will be passed on to consumers.

• Apple says it will be forced to raise prices due to the AI boom.
• Tech giants are increasing demand for memory chips used in AI servers.
• Apple's CEO Tim Cook states component costs will be passed on to consumers.