The World Cup’s biggest fashion statement isn’t a kit, it’s hot pink (opens original article in a new tab)

The 2026 World Cup saw a surge in bright pink football kits and boots, driven by fashion trends and branding strategies.

• Croatia's Dominik Livaković's hot pink goalkeeper kit became a standout at the 2026 World Cup
• Footballers from multiple teams wore pink boots and kits, reflecting a trend influenced by fashion
• The use of bright pink in football is linked to branding, visibility, and cultural shifts in masculinity