Talking Pokémon: On TCG's explosive popularity and how The Pokémon Company is putting sustainability, and the 30th anniversary party, first (opens original article in a new tab)

The Pokémon Company is celebrating its 30th anniversary in Kuala Lumpur with a pop-up store and events, highlighting the growing popularity of the Pokémon Trading Card Game and focusing on sustainable growth through grassroots initiatives.

• The Pokémon Company is hosting a Pokémon pop-up store at Ombak KLCC mall in Kuala Lumpur for the 30th anniversary celebration
• The Pokémon Trading Card Game is experiencing rapid growth in Malaysia with over 4,000 players at a recent event
• The company is focusing on sustainable growth through grassroots initiatives and partnerships with local stores