Snap drops RM9,000 AR glasses for the post-iPhone era (opens original article in a new tab)

Snap introduced Specs augmented reality glasses priced at US$2,195 (RM9,000) for sale in the US, UK, and France, positioning the company in the post-smartphone era with a new approach to AR technology.

• Snap launched Specs augmented reality glasses priced at US$2,195 (RM9,000) for sale in the US, UK, and France
• Specs differ from competitors by projecting 3D digital objects that interact with the real world
• Snap faces financial challenges including a 16% workforce reduction and $3.5 billion spent on the project
• Specs aim to position Snap in the post-smartphone era with a middle-ground approach between phone accessories and bulky headsets