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Shein out at BHV as Paris retailer changes hands and charts new course (opens original article in a new tab)

TL;DR

BHV ended its partnership with Shein following controversy over the retailer's business practices, and SGM sold the department store to its management team.

  • BHV ended its partnership with Shein after criticism of the fast-fashion retailer's business model and illegal product sales
  • SGM sold BHV to its management team, who decided to terminate the Shein partnership
  • Shein's store at BHV faced protests, government action, and customer dissatisfaction due to pricing and product issues

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