Paula’s Choice joins Fifa, enters global football stage with 2026 World Cup sponsorship (opens original article in a new tab)

Paula's Choice enters global football stage as official sponsor of Fifa World Cup 2026 and Fifa Women's World Cup 2027, launching a campaign about skin care in sports environments.

• Paula's Choice becomes official sponsor of Fifa World Cup 2026 and Fifa Women's World Cup 2027
• Brand launches campaign 'Proud Supporter of Your Skin' highlighting skin impact from sports conditions
• Sponsorship follows previous sports partnerships and anniversary discounts