Lululemon’s Great Wall event hits sour note after Japanese drum sparks China firestorm (opens original article in a new tab)

Lululemon faced backlash for using a Japanese Taiko drum at a Great Wall event meant to celebrate Chinese culture, leading to public apologies and criticism over cultural misrepresentation.

• Lululemon's event at the Great Wall used a Japanese Taiko drum instead of a traditional Chinese Dagu drum, causing backlash
• The company issued a public apology and removed promotional content after online criticism
• Previous cultural controversies involving Lululemon were revived in the discussion
• Some users criticized the delay in the company's response