How ‘Good Boys Go To Heaven,’ ‘Griya’ and ‘Aku Pilih Pelangi’ are fuelling Malaysia’s streaming boom (VIDEO) (opens original article in a new tab)

Malaysian streaming content is gaining popularity with local productions like 'Good Boys Go To Heaven' and 'Griya' achieving high viewership and rankings on platforms such as Netflix, iQIYI, and Viu, while local films also perform well at the box office.

• Malaysian productions like 'Good Boys Go To Heaven' and 'Griya' gained significant viewership on streaming platforms in 2026
• Local series such as 'Aku Pilih Pelangi' achieved high rankings on Viu and generated substantial social media engagement
• Industry figures highlight the growing potential of Malaysian content on streaming services and cinemas
• Several local films maintained strong box office performance in 2026