Google launches initiatives to help Malaysian newsrooms navigate AI, changing audience habits (opens original article in a new tab)

Google introduces initiatives to help Malaysian newsrooms adopt AI and adjust to evolving audience behaviors through training and support programs.

• Google launches Project Sigma 2.0 and Project Berita to help Malaysian newsrooms adapt to AI and changing audience habits
• Project Sigma 2.0 supports 20 small and medium-sized news organisations with tools and consultancy to engage Generation Z audiences
• Project Berita provides training for journalists and media professionals on AI and newsroom management