Gabriela Hearst stitches gaucho spirit into Uruguay’s World Cup wardrobe with couture craftsmanship (opens original article in a new tab)

Uruguayan designer Gabriela Hearst designed 2026 World Cup uniforms for Uruguay's national team, incorporating traditional craftsmanship and sustainability.

• Uruguayan designer Gabriela Hearst created 2026 World Cup uniforms for Uruguay's national team
• Hearst incorporated Uruguayan craftsmanship and sustainability into the design
• The uniforms used repurposed merino wool and were handcrafted by an Italian atelier
• Hearst emphasized the cultural significance of clothing and traditional craftsmanship