Cook says Apple facing ‘hundred‑year flood’ in AI‑driven chip prices, warns of product hikes (opens original article in a new tab)

Apple CEO Tim Cook warned that rising memory chip prices driven by AI demand will force product price increases, with iPhone Pro prices potentially rising by US$270 to maintain profit margins as chip costs surge.

• Outgoing Apple CEO Tim Cook warned that AI-driven demand for memory chips will force product price increases
• Apple may raise iPhone Pro prices by US$270 to maintain profit margins due to rising chip costs
• Memory chip prices have increased by at least 50% quarterly since late 2025 due to AI data center expansion