Adidas scores early victory over Nike in World Cup brand showdown (opens original article in a new tab)

Adidas appears to be gaining more from the World Cup than Nike with higher jersey demand and sales growth, though Nike still maintains a larger market share.

• Adidas sees higher demand for team jerseys compared to Nike during the World Cup
• Adidas apparel sales surged 70% in May, outpacing Nike's growth
• Nike's World Cup merchandise sold out more than Adidas' in the US
• Adidas sponsors more teams and supplies the match ball for the World Cup
• Nike's footwear market share dropped to 22.9% in 2023 from 29.2% in 2022