Zepto’s roadshow offers clues to quick commerce’s next phase (opens original article in a new tab)

Zepto's updated IPO filings show a shift towards retaining existing users over acquiring new ones, with reduced marketing costs but continued losses.

• Zepto added 9.6 million new users in FY26, down from 27.81 million in FY25.
• Zepto's digital marketing cost per order fell to ₹1 in FY26 from ₹10.8 in 2023-24.
• Zepto's losses widened to ₹5,904.95 crore in FY26, despite revenue growth.