To woo Japanese travelers, Korea enlists an enduring J-pop icon (opens original article in a new tab)

Korea targets Japanese first-time travelers with a campaign featuring J-pop icon Kusanagi Tsuyoshi, promoting Busan through videos and a manga guide to ease travel anxieties, timed with Japan's passport fee reduction.

• Korea launches 'My First Trip to Korea' campaign targeting Japanese first-time travelers
• Kusanagi Tsuyoshi promotes Busan through videos and a manga guide to ease travel anxieties
• Campaign aligns with Japan's planned passport fee reduction to boost international tourism