Seoul to roll out hidden-camera YouTube series promoting tap water during World Cup (opens original article in a new tab)

Seoul is launching a hidden-camera YouTube series with comedians to promote tap water during World Cup events, highlighting hydration and eco-friendly practices.

• Seoul city launches a two-episode hidden-camera YouTube series featuring comedians to promote Arisu tap water during World Cup events.
• The series, titled 'Muldeun Akma Eungwondan,' uses the hydration break concept from the World Cup to encourage hydration at public viewing events.
• The second episode will feature comedians distributing Arisu from dispensers in Gwanghwamun, emphasizing eco-friendly drinking habits.