Public approval of Korea’s corporate giants hits record high (opens original article in a new tab)

Public approval of South Korean corporate giants reached a record high in 2023, with all seven measured categories showing improvement, though ethical management remained the lowest-scoring area. The survey highlights growing consumer emphasis on corporate reputation and social responsibility.

• Public favorability toward Korean corporations reached a record high of 60.1 out of 100 in 2023
• All seven sub-indexes of the Corporate Favorability Index showed year-on-year gains for the first time in survey history
• Ethical management remained the lowest-scoring category at 47.1, despite a 3.1-point increase
• 86.3% of respondents said corporate reputation influences their purchasing decisions