Netflix schedules live world tour for 'KPop Demon Hunters' to leverage global fandom (opens original article in a new tab)
Netflix schedules live world tour for 'KPop Demon Hunters' to leverage global fandom
- Netflix announced a live world tour for 'KPop Demon Hunters'
- The tour aims to expand Netflix's global monetization structure
- The strategy goes beyond the streaming success of a single title
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