Korea’s new tourism strategy: Pop-ups, tailored tickets (opens original article in a new tab)

Korea's new tourism strategy involves turning transit hubs into immersive cinematic experiences to boost cultural engagement and provincial tourism.

• Korea's government is creating immersive cinematic portals in transit hubs to promote tourism
• The strategy aims to increase international travelers' engagement with Korean culture and provinces
• The Ministry of Culture, Sports and Tourism is leading the initiative