Korea plans new map for travelers, guided by K-drama scripts (opens original article in a new tab)

Korea plans to create a tourism strategy linked to K-drama production, including a travel trail and exhibition hall to promote regional areas.

• Korea Tourism Organization and Studio Dragon signed an agreement to integrate tourism strategy into K-drama production
• The Hallyu Olle Trail will map filming locations with interactive spaces for travelers
• A K-Drama Experience Exhibition Hall will open in Seoul to promote regional tourism
• The initiative aims to shift from passive promotion to experiential marketing