From Labubu to Chagee, Chinese lifestyle brands find growing appeal in Korea (opens original article in a new tab)

Chinese lifestyle brands are becoming more popular in Korea, driven by travel, social media, and cultural exchanges, with consumers prioritizing quality and design over national origin.

• Chinese lifestyle brands like Chagee and Labubu are gaining popularity in Korea
• Korean consumers are increasingly influenced by travel, social media, and global cultural exchanges
• Chinese food and retail brands are becoming common in Korean daily life
• Consumer choices are driven by quality, design, and cultural relevance rather than national origin
• Haidilao's revenue in Korea increased by 50.9% in 2025