Apple raises price of Macs, iPads, other items (opens original article in a new tab)

Apple has increased prices for Macs, iPads, and other products by 15% or more due to rising component costs, while iPhone prices remain unchanged.

• Apple raises prices of Macs and iPads by at least 15%
• Price increases attributed to rising memory and storage chip costs driven by AI demand
• Apple states component price increases are unprecedented and unavoidable
• iPhone prices remain unchanged but future increases expected
• Apple acknowledges price hikes are not welcome and is seeking solutions