In a first, consumer consultations in Japan about social media top 100,000 (opens original article in a new tab)

In 2025, Japan saw over 100,000 consumer consultations about social media for the first time, according to a government report. Consultations increased across all age groups, with those in their 50s and older making up over half of the total. The report also noted rising concerns about business malpractices and AI usage.

• Consumer consultations about social media in Japan exceeded 100,000 for the first time in 2025.
• Those in their 50s and older accounted for over half of social media-related consultations.
• Consultations about business malpractices increased 2.7 times since 2021.
• About 25% of surveyed people use AI, primarily for learning and work efficiency.