Two Matsuya companies team up in Tokyo on premium beef dishes (opens original article in a new tab)

Matsuya Foods opened a premium store in Tokyo's Ginza district, offering high-end beef dishes like Kobe beef bowls and wagyu hamburger steaks, aiming to appeal to elderly customers and women.

• Matsuya Foods launched a premium department-store outlet in Ginza with upscale takeout dishes.
• The store offers seven premium menu items, including Kobe beef and wagyu beef dishes priced from ¥1,390.
• The collaboration between Matsuya brands aims to test products appealing to elderly customers and women.