Toyota threatens GM’s sales crown as U.S. hybrid demand surges (opens original article in a new tab)

Toyota may overtake GM as the top U.S. auto seller due to rising hybrid demand, according to a Cox Automotive forecast.

• Toyota's market share in the U.S. is expected to rise to 15.8% in the first half of 2023, while GM's may drop to 16.8%
• Toyota's focus on hybrids is challenging GM's dominance, with consumers showing increased interest in fuel-efficient vehicles
• GM is avoiding incentives to maintain profitability, while Toyota plans to boost U.S. production of hybrid vehicles