Stock investors eye deep run for Japan at World Cup (opens original article in a new tab)

Japan's participation in the 2026 FIFA World Cup is expected to benefit companies involved in streaming, food, and beverage sectors if the team advances in the tournament.

• Japan is Asia's top-ranked team in the 2026 World Cup
• A deep run by Japan could boost shares of streaming, food, and beverage companies
• Analysts expect increased viewership if Japan advances from the group stage