In South Korea, a job or partner at Samsung or SK Hynix is the new ‘A+’ catch (opens original article in a new tab)

South Korean chipmakers SK Hynix and Samsung Electronics have become highly sought-after employers due to AI-driven demand for memory chips, with employees now ranking alongside traditional elite professions in marriage markets and job seekers' preferences.

• South Korean chipmakers SK Hynix and Samsung Electronics have become highly sought-after employers due to AI-driven demand for memory chips
• Employees at these companies now rank alongside traditional elite professions like doctors and lawyers in marriage markets and job seekers' preferences
• Bonuses and high salaries for chip industry workers are influencing educational and career choices, with some students opting for vocational training over university