Rachel O'Dwyer: How did Revolut manage to hook four in five Irish adults? Our attitude to money (opens original article in a new tab)

Revolut's widespread use in Ireland is attributed to its alignment with cultural norms around money and social transactions, with over 80% of adults using the app.

• Revolut has 3.4 million Irish users, over 80% of the adult population
• The article discusses how Revolut's success in Ireland is tied to cultural norms around money and social transactions
• Payment apps like Revolut make money transfers easier while fitting into existing social practices