Uganda takes Tourism Bus campaign to Paris (opens original article in a new tab)

Uganda is promoting tourism in Paris through branded buses featuring attractions like mountain gorillas, aiming to increase European tourist arrivals and boost the economy.

• Uganda launched a two-week tourism promotion campaign in Paris with branded buses showcasing attractions.
• The campaign aims to increase European tourist arrivals and boost Uganda's tourism sector, which contributes 6% to the country's GDP.
• French visitors to Uganda increased from 1,800 annually to over 7,400 since 2024, with a target of 10,000 visitors from France, Spain, and Portugal.