As Vertical Reality Shows Grow, eStreamly Bets Great Stories Still Sell (opens original article in a new tab)

eStreamly is advancing vertical reality shows as a new entertainment format that merges reality TV, livestreams, and vertical drama, aiming to reduce production costs and enhance brand engagement through direct purchasing paths and AI tools.

• eStreamly is promoting vertical reality shows as a new entertainment format combining reality TV, livestreams, and vertical drama
• The format reduces production costs, enabling more brands to use product placement and offering direct purchasing paths for viewers
• eStreamly uses AI tools to support video as a sales channel and aims to scale into a fully autonomous video sales platform