SUV buyers undeterred by warnings of risk to pedestrians, UK study finds (opens original article in a new tab)

A UK study found that SUV buyers are undeterred by safety warnings about risks to pedestrians and cyclists, suggesting financial penalties may be needed to reduce SUV usage.

• SUV buyers remain likely to purchase SUVs despite warnings of risks to pedestrians and cyclists
• Study found that safety warnings had negligible effect on SUV purchase intentions
• Governments may need financial penalties to reduce SUV usage
• Paris increased SUV parking charges, London considers similar measures
• SUVs are 44% more likely to kill pedestrians and 82% more likely to kill children compared to smaller cars