Starbucks Korea to temporarily shut all stores for history lesson after bungled coffee promotion (opens original article in a new tab)
Starbucks Korea closed all stores for a history lesson following a controversial promotion that evoked memories of a 1980 pro-democracy massacre, leading to public backlash and government sanctions.
- Starbucks Korea closed all 2,000 stores for a history lesson after a promotion linked to a 1980 pro-democracy massacre
- The company faced public backlash, store boycotts, and government sanctions over the controversial campaign
- Starbucks' CEO was sacked and executives underwent training on historical sensitivities
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