Ralph Lauren bridges generations with menswear tie-up in Milan (opens original article in a new tab)

Ralph Lauren's Milan menswear show emphasized ties and blended vintage and modern styles to appeal to multiple generations, while the brand reported record sales growth.

• Ralph Lauren's Milan menswear show featured ties as a central accessory
• The show combined the Purple label with the Polo brand to appeal to younger and older customers
• Sales increased by 15% in the last fiscal year, exceeding $8bn in revenue
• The collection included nautical-themed clothing and TikTok-influenced American prep styles